Cloudbeds, the premier hospitality administration software program platform, and Cendyn, a worldwide built-in resort expertise and providers firm, have at present introduced a strategic partnership devoted to driving income progress for hoteliers.
This collaboration connects Cloudbeds’s property administration system (PMS) seamlessly with each Cendyn CRM and Cendyn Digital Advertising Platform (DMP), empowering hoteliers to optimize operations and elevate visitor relationships to spice up income streams. The programs’ integration streamlines operational effectivity by centralizing duties resembling cross-channel connectivity, digital promoting administration, and marketing campaign monitoring.
“By harnessing Cendyn’s strong advertising and marketing automation capabilities alongside Cloudbeds PMS, hoteliers can automate and optimize advertising and marketing campaigns whereas consolidating visitor information” says Chris Egan, Chief Product Officer at Cendyn. “This complete method allows exact viewers segmentation, personalised content material creation, and marketing campaign scheduling tailor-made to visitor conduct and preferences.”
The Cendyn and Cloudbeds integration allows hoteliers to consolidate visitor information throughout all totally different touchpoints, permitting for personalised advertising and marketing efforts. With the centralized digital adverts platform, hoteliers can tailor campaigns to boost visitor expertise and drive direct bookings, thereby rising income.
Moreover, by leveraging the mixed energy of Cendyn’s analytics capabilities and Cloudbeds’ PMS, hoteliers achieve actionable insights into visitor conduct, marketing campaign efficiency, reserving patterns, and income efficiency, offering a transparent pathway to income progress.
Sebastien Leitner, VP of Partnerships at Cloudbeds, stated: “Our collaboration with Cendyn marks an necessary milestone for us. By enhancing our main PMS answer with Cendyn CRM and digital advertising and marketing performance, we stay up for enabling hoteliers to raise visitor experiences and obtain even better income progress.”
