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Pacific Tourism Organisation to develop digital platform to drive sustainable tourism

Pacific Tourism Organisation to develop digital platform to drive sustainable tourism

The Pacific Tourism Organisation (SPTO) is presently working with Trove Tourism Growth Advisors to develop the Digital Measurement and Benchmarking Platform (DMBP) which accommodates sustainable and digital advertising and marketing indicators.  This exercise is funded by the New Zealand Authorities beneath the Pacific Digital Tourism Transformation Undertaking (Section 2). The DMBP is an modern instrument […]